The European Clothing Action Plan (ECAP), is the first EU-Life funded project to drive sustainability throughout the entire lifecycle of clothing. It has eight special advisors who join a dedicated ECAP advisory group to work with the sector across the EU. The eight, who represent a variety of disciplines from academia and design to manufacture and recycling, and interest groups within participating EU member states, will lend their expertise and influence to the programme. Two of these advisors are engaged in the Mistra Future Fashion program, Professor Rebecca Earley from University of the Arts London and Sigrid Barnekow, Program Director of Mistra Future Fashion.
The ECAP advisory group will offer guidance to the partner organisations responsible for delivering several action areas related to the European clothing sector, and will act as ambassadors for ECAP in helping to forge new partnerships with stakeholders and businesses within participating countries.
The eight members of the ECAP advisory group are;
Alan Wheeler – General Delegate within the Textiles Division of the Bureau of International Recycling (BIR), United Kingdom. Baptiste Carriere-Pradal – Vice President Europe Sustainable Apparel Coalition (SAC), Jef Wintermans – Coordinator Agreement on Sustainable Garments and Textile at the Sociaal-Economische Raad (SER), The Hague, Netherlands, Juergen Janssen – Programme Manager Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (Partnership for Sustainable Textiles), Germany. Laila Petrie – Manager, Global Partnerships for WWF International, Mauro Scalia – Head of Sustainable Businesses, Euratex, Brussels. Professor Rebecca Earley – Research Centre Director and lead academic at University of the Arts London, industry consultant and Managing Director B.Earley, London. Sigrid Barnekow – Programme Director Mistra Future Fashion, Stockholm, Sweden.
ECAP aims to bring environmental and economic benefit to the clothing sector. Its holistic approach encompasses sustainable design, production, consumption, public procurement, collection and recycling through to reprocessing. The project focuses on the clothing supply chain specifically to reduce waste and to bring about effective waste recovery. Retailers, brands, suppliers, public sector, re-use and recycling organisations and charities are all encouraged to commit to a target-based Clothing Action Plan that will be supported by a consumer campaign to change behaviour. Brands and retailers headquartered in the European Union are eligible to participate in ECAP.