The Nordic Council of Minister released a new campaign featuring four examples of innovative bioeconomy projects within the Blatic Sea region. Mistra Future Fashion’s industry embedded pilot ‘Circular Design Speed’ is featured as one of the examples.

– We believe championing innovator stories is key to inspire the next generations of professionals to join the bioeconomy sector. In this series, we wanted to put the focus on the people behind the solutions to clarify the key role of their spirit across the innovation game,  says Torfi Jóhannesson, Senior Advisor for Agriculture & Forestry at the Nordic Council of Ministers.

The Circular Design Speeds pilot is a collaboration between researchers within both design and supply together with industry partner Filippa K focusing on different speeds of a garment. The pilot is led by Professor Rebecca Earley & Dr. Kate Goldsworthy of University of the Arts London. The 2 year project includes researching, developing and testing of new strategic design for 100% circular fashion garments. The idea is to implement insights from Mistra Future Fashion in a real fashion industry context, focusing on speed of use and maximizing fabric value retention in products. For Filippa K this is a key approach; exploring a process enabling them to become circular, and much more sustainable, by 2030.

The outcome of the collaboration will be presented in London in the end of November 2018.

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