How can fashion consumers behave more sustainably? This was explored at the Roskilde Festival in Denmark this summer.

During the summer researchers from MFF welcomed experts and festival goers to a special workshop and exhibition to explore what sustainable fashion means in practice.

– You can  save a lot of energy during the use phase. Instead of ironing for example, I steam my clothes by hanging them in the bathroom when I take a shower, suggests Catarina Midby from H&M.

Watch the full video interview with Catarina Midby here.