Sarah Netter started her PhD in June 2012 at the CBS Centre for Corporate Social Responsibility and she will work within MISTRA Future Fashion Project 7 (Sustainable consumption and consumer behaviour). Professor Lucia A. Reisch is her Director of Studies, while assistant professor Wencke Gwozdz is her second supervisor.
While studying Business, Language and Culture (BSc and MSc), Sarah took the opportunity to build her own profile, focusing on sustainable consumption, CSR, and cross-cultural consumer research. Sarah has a broad interest in different topics that fall within the realm of sustainable consumer research. In her master thesis, Sarah adopted a mixed-methods approach for investigating the purchasing motives of Danish and German organic wine consumers.
The PhD project she will work on accrued from her previous involvement as a research assistant with the MISTRA Future Fashion Program (since September 2011) and her earlier engagement in fashion projects with CBSs Creative Encounters. Sarah aims to identify the most promising choice setting factors in the retail environment whose alteration can induce change in young consumers’ fashion consumption.