As of Feb 1st, 2017 Claudia Rademaker leads the User theme in Mistra Future Fashion. She succeeds Wencke Gwozdz who will focus solely on her research in the program. Claudia is Assistant Professor at FAME- Fashion Marketing and Entrepreneurship at Stockholm Business School, Stockholm University. Her research focus is on consumer media behavior and communication of corporate sustainability. Her PhD thesis entitled “Green Media: exploring green media selection and its impact on communication effectiveness” at Stockholm School of Economics.